In 2006, Joseph Blessing and Brook Weatherwell started with Water ionizers/alkalisers. Then, water ionizers/alkalisers were hardly known in New Zealand. Since then they have made a lot of effort to offer information about the outstanding qualities of ionised water and its magic health benefits. Their company IONZA operates New Zealand wide, working with currently about 45 dealers and wholesalers. They are present on various expos in NZ, offering education and product information: Health Expos, Organic Expos, Eco Expos, Mind Body spirit shows, and Home shows. Today, IONZA has grown into a market leader for water ionisers and alkalisers in New Zealand.