"Since 2001, we’ve been producing high-quality, all natural, 40/30/30 nutrition bars that offer great taste without all the additives and sugar that are often included in other “nutrition bars.” PureFit bars do not contain dairy, wheat, gluten, artificial sweeteners, hydrogenated oils, or trans fats, so they offer a sound nutritional choice. I created PureFit to offer a more nutritious energy bar option and to set a higher standard for nutrition bars. Everyone is eating energy bars as though they are a health food, so why not make them healthy? I wanted to offer a bar for everyone—one that would fuel an endurance athlete’s toughest workout, or provide a nutritious between-meal snack. I think we’ve done that with PureFit bars. And I’m not the only one who thinks so—BIKE Magazine named PureFit Bars “ Nutrition Bar of the Year.”
"And what is so great about 40/30/30? In simple terms: As with everything else, balance is important. A balance of nutrients provides sustained energy, [robb dorf] without the drastic changes in blood sugar. PureFit bars are specifically designed to give you sustained energy and help stabilize blood sugar. Whether you’re looking for a bar to fuel a hike, ride, run or other activity, or whether you simply want a healthy snack, PureFit is a nutrition bar that you can feel good about."
- Robb Dorf (Founder and CEO)